is the ron burgundy podcast over

Those three things let us go from 2018 to 2028 in our own trajectory almost overnight. Google wont give us the time of day. It sounds like you think you have some leverage over the platforms. A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. We predicted it to some extent, we felt that it was coming in 2018 or 2019, but that certainly helped. Glass-walled conference rooms where they just come up with funnier promo codes? This has made podcasting different. This one seems like its much more real, and you have a terrestrial radio business that is undergoing its own massive change. Do you know how hard it is to make a mass-reach medium, that 80 million Americans a week are like, Im going to do that today? It made it the medium that the internet promised creators it would give them but hadnt yet. Nothings perfect, but its pretty close to perfect. No. You could also say that you have a division that might be declining and a division that might be growing at a faster rate. Do you even talk to them, or are you just like, Screw it, take my RSS feed? Yeah. Heres a funny anecdote. No, for real. Its an audio medium. The Ron Burgundy Podcast - Podcast Addict The Ron Burgundy Podcast - via Podcast Addict | Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! When we sit with Malcolm Gladwell, Shonda Rhimes, Questlove, or Charlamagne tha God, our own radio DJ, the pitch is, I assure you every single episode of what we make will be available to any listener, wherever they want to pick it up.. Everybody in this room has worked damn hard for the last 20 years to get to this point. iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. I have to say people are very excited to hear from you today. At the iHeart Network, we have about 70-ish shows in the iHeart Podcast Network that drive over one million monthly downloads or more some of them way more. Does that worry you? The creator and the ad-serving publisher, in our case, are in total control. Then on the other side, you have MrBeast, who literally gives away money to start a hamburger chain that will make him a billionaire. Usually, yeah. When we launched a company like The Black Effect with Charlamagne, we had huge annual sponsors that were deeply ingrained in that company. Are we mature enough as an industry for every medium-sized network or larger to have one? Its three guys who are hilarious and fantastic. You walk into a holdco in New York and youll say, I know were going to talk about podcasting today. You have sat out a bunch of stuff, you have sat out subscription, but I just want to sit with distribution for one more second. I end on this team because its very important, we have our business affairs team. "The iconic anchorman's podcast will be a scripted audio drama set in Ron Burgundy's world (which is sometimes in a glass case of emotion), and resurface the delightful personality that has . It has 29, 30 podcasts under it, and it alone drives 15 to 20 million downloads a month. Have you had conversations with Spotify about making stuff exclusive? Again, I hate to keep repeating it, but I dont see the problem Id be fixing. The Ron Burgundy podcast is back for season two, starting August 8th! On iHeart Media. Show Monocle 24: The Foreign Desk, Ep Explainer 355: Ron DeSantis vs Disney World - 1 Mar 2023 No. The day before, I was with Publicis. Where it tripped up is with these exclusive distribution models that made sense for streaming services, like Netflix, Hulu, and maybe Prime, because they were solving problems. Ron and Carolina are terrorized by Gilly The Clown, who teaches us about death. Its not that being inside Discovery was bad, it was just different. All of our attention is on audio now because of podcasting. We ran a third-party research study two years ago with WARC. He also co-owns a company with us. StraightioLab is an intellectual podcast where smart comedians George Civeris and Sam Taggart unpack the rich, multi-colored tapestry of straight culture. Its not like a low-engagement medium. It hasnt yet hit this moment of reverse-engineering from the platforms its on. I can test exclusive or windowed content there. This has made direct response brands lives a little harder, because now theres a lot of competition for their best-kept secret in marketing for like five or 10 years. "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. Ill give two answers. You have to make a lot of decisions. It didnt go well for him either. Up or down on NFTs? Make more shows, make more great content, and level up the stuff that youre doing.. We're not thrilled about it, but the show will launch on the iHeartPodcast Network in early 2019 featuring Burgundy himself. How do you make sure they get attention? Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! There are lots and lots of podcast titles, lots of celebrities in the format, lots of rewatch podcasts. A bonus episode that somehow escaped the vault. I think its the single thing I am most proud of at the iHeart Podcast Network. Youre saying we have to innovate and push back in it, but its still just promo codes. 2023 Vox Media, LLC. This "momentous moment" will mark the return of the legendary anchorman himself, Ron Burgundy, who has been delighting fans all over the world since the hit movie Anchorman was released in 2004. I know that sounds crazy. Weve arrived. If you just describe to me the constraints of any distribution platform, I can tell you what youre going to get. Its because of the venture capital money. They had seven or eight podcasts that they were making. I look at the companies that have the targeting capabilities. Are you doing that? In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never . Thats a really cool medium if only it were video. Podcasting is not video. Coming February 7th, The Ron Burgundy Podcast takes a long hard look at the issues that matter. The other is the digital audio group. We are an obsessively, widely distributed content company. As that has happened, this thing has come along called audio. Otherwise, Id be sitting up here saying, We are really working hard to get everybody on the iHeartRadio app. The business and the economics of podcasting today still sit with the creator and the publisher, because you own the pipe that you distribute your shows through. In this one, I couldnt identify the problem that it was solving, and therefore I think the industry tripped up on it. To try to help with this, iHeart, the multi-platform group, built a product called smart audio thats really cool. Well, Conal, thank you so much for being on stage, and thank you for answering questions about your org chart. We ended the day by recording our first-ever live Decoder with Conal Byrne, CEO of iHeartMedias digital audio group. You own the radio stations and you program them. YouTube is a good example of this. Who wants to be able to try stuff a lot, make a few mistakes, get it righter and righter, and then hit something big or two or three things. People were shouting questions at me as I walked through the halls. I dont think theres a creator on the planet who is interested in literally decimating their audience size, even for the sake of a big check. Weve earned this. Menu. Its also how we got here. Thanks to all of you for coming to the HotPod Summit. About. Subscribe to our daily newsletter! A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. I think they know the effect, long-term, that you have when you stop marketing. We also have a digital marketing team, I forgot that in the org chart. The Ron Burgundy Podcast is a hilarious and entertaining show hosted by the iconic Ron Burgundy, star of Anchorman and Anchorman 2. Fast, cheap, and good. Sometimes they just shuffle it to create change. 246 episodes totalling 170 hours, 51 minutes. Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. The money from each of these pipes is not the same. Following the scary drop, Burgundy made sure everyone was alright and the proceeded to give his review of his recent Cheesecake Factory experience. This is obvious at this point. But hey, these reviews and opinions, I love your show but the live shows just arent as good as the old shows. You start to reverse-engineer all the content you make because that works best on such-and-such platform. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! He founded MTV way back in the day, and hes had a long career of being the CEO of several companies. Competitive separation, category exclusivity, and share-of-voice conversations suddenly became possible when you could dynamically insert into ad tags. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. The money you might get from overserving the Spotify audience or doing marketing on Spotify to get downloads does not necessarily result in the same return. Abs are sure to get a workout from the contagious humor. We all did it. Ron, a big fan of magic, gets to hear from the famed magician Justin Willman. I was like, I dont need you to talk more. I dont depend on it. Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. For sure, we deserve and need it. In each episode, Georg.Show More Introducing: Season 3 of StraightioLab 02:55 | Sep 2nd More RECOMMEND 8) Peter McIndoe and Tim Heidecker That was my next question there. We dont care. We havent even discussed the trust issues that are very real on social media. Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. It can be a true crime limited series of eight to 10 episodes that are 30 minutes long, or it can be a stuff to blow your mind episode with just two guys talking for three hours. Hes fantastic. Ive always thought about it. iHeartRadio, through its broadcast radio stations, reaches nine out of 10 Americans a month. Itd be like being able to walk away with your channel. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling.Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick StumpfExecutive Producer: Mike . This is the only room where you can say that and people perk up. One of these cards literally says, What is your org chart? That is my whole brand. Ron sits down with Boris Johnson and gets into the restaurant business with Guy Fieri. I will test anything. This is a must-buy bucket of marketing. Join America's favorite . Once we were inside Discovery, we suddenly had the air cover of this huge, already global media company, and we could start to experiment a lot with other content types, other stuff. I will say one more thing. The broadcaster, 65, who has spent nearly 16 years at the news channel, said . At iHeart, we felt that we wanted to unlock a lot of the value that we had as a company, and we wanted to make it more transparent to the investor community, to audiences, to researchers, and to analysts. Yes, its about my competitors, I get it. I think thats it. All I say to them is, This is no longer an experimental bucket of marketing. Also, the medium was exploding. Youve never bought downloads to run game ads? Read more Ron Burgundy And Brooke Shields Discuss Modeling, Studio 54, And More. Thats right. All of us do this, including myself. We are interested in video. Simply put, the whole podcast industry in one sense is just the most amazing, best storytelling group of influencers to hit media in a really long time, so we benefit from there being new attention on the influencer market. Were also co-producing a slate of whole new stuff. He only came on here to pitch the app. Whats your best TikTok meme? Josh and Chuck have you covered. Im building up to it. Crypto company Gemini is having some trouble with fraud. I dont predict what we might get. Theyre not in charge, right? If anything, were making that more of a focus and paying more attention to it in the last two or three months. Folks trusting social media less, influencers having less success on social media because of that, and therefore marketers being like, I dont know what to do with this. If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. Theres no ulterior motive or different goal. Were all watching metrics daily inflation rates, interest rates, unemployment rates, the Ukrainian war. If you were to just run the audio on YouTube, and say theres a YouTube audience here, its probably a very different return based on how that ad model works. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we . Ron is joined by his ex-girlfriend Doris Kearns Goodwin. We have a huge digital revenue sales team run by Carter Brokaw, whos fantastic. WARNING: This episode was haunted by a ghost. We have this mantra at the company that Any seller can sell anything any day of the week wherever they live and work, and that has rung pretty true. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The short answer is, no, were growing. We love talking about movies, tv shows, and everyth. How do you account for that? Wheres the tension there? You are describing a mature company. Co-produced by Funny or Die and iHeartRadio, the show has already been given a two-season, 12-episode order. I have not mastered this, by the way. Promote. See omnystudio.com/listener for privacy information. The idea that were going to run ads at scale and on broadcast, that were going to put the local news anchors on the side of buses, this is not this industry. Whereas other big podcasting players like Spotify and Apple have tried to boost revenue through subscriptions or platform exclusivity, Conal shunned those approaches and said hes going for big audience reach, made possible in part by his ability to run ads and even shows on iHearts huge network of traditional radio stations. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. They apply, they get admitted, we build a bit of a podcast studio at their house, we teach them how to use the gear, we teach them how podcast marketing should work, and most importantly, we teach them what a business deal should look like in podcasting, so that they know walking into it. Its a massive amount of the stuff we take in and that we call the media. Hopefully the truth will be revealed during the first season of the newly announced The Ron Burgundy Podcast. I dont have this concern in the same way I had it when I was writing text-based articles for HowStuffWorks.com 20 years ago or when I was focused on social and digital video at Discovery Communications. IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. It was like, The optimal video is this length, and you have to open with this thing and close it with that.. And everything in between. I didnt know it until then, but once he said it I was like, Oh my God. The things youre describing dont always happen, right? Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake Fog Ron is joined by a live band as he attempts to record a theme song for the Ron Burgundy Podcast. Will Ferrell stars as his infamous Anchorman character "Ron Burgundy" in his very own comedic podcast. But to tell it in a reductive way, 20 years ago, when some folks were sitting around a table deciding how they were going to distribute all these great podcasts they were going to start making, they could have used several different technologies to do that. Its not mutually exclusive, first of all. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. Big Money Players and iHeartPodcasts. Its worked for them for 10, 15 years. Do you think the industry is mature enough to be like, Actually, what you all need is a business affairs group? I just need answers.. How do you make sure they sustain? Were like, Hey, you should buy podcasting. Its never been any different from day one, and it has made all the difference. New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers It has resisted this notion that a podcast episode is supposed to be 28 minutes long and have two ad breaks. Live it up. Its not that theyre bad people. These are marketers who are usually really good at this stuff like really good. I would say its a broad story across digital media that Facebook wants something, everyone is going to make it, then they will turn off of it and all those businesses will go away. I hate to answer it so vaguely. A million monthly downloads or more is a ton. I know that sounds like, eh, its kind of boring. Its not for them, its a multi-billion-dollar business, so I want to be more a part of that. Ron Burgundy is going live in the next season of his iHeartMedia podcast. Thats where the VC money went. Weve all seen this, so Im not saying anything privileged. There are huge, great ad agencies like Ad Results, Veritone, and Oxford Road who do great business for performance marketing companies. But no, youre spot on. So he had a similar trajectory, and hes a wonderful guy. Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less. The other day, we were talking with Angela Yee, who was a former co-host of The Breakfast Club and has started a new radio show on iHeart called Way Up. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated.. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. I think its high attentiveness at scale with partners that weve been able to maintain so far. Theyll do it for usually one of two reasons. Look, iHeart is an old company, its a radio company, and Bob Pittman built it in a very particular way. I feel like its still a thriving business. I know Im sort of recapping the obvious, but this was an inflection point in our whole industry, that you suddenly had big brands and sometimes big holdcos swooping in and wanting to invest in podcasting. I just dont see it fixing anything thats broken. iHeart does a lot of new things. We may not have liked it, but there usually was a problem getting fixed. Thats not really how it works. "This year, variegated and dark-foliage plants will have a moment as plant parents move towards that foliage combination," predicts Lindsay Pangborn, a plant expert with Bloomscape . After finally learning what a podcast is, Ron Burgundy legendary news anchor and esteemed podcaster is back for season three of " The Ron Burgundy Podcast !" This iHeartRadio original podcast is sure to bring the laughs as everyone's favorite 70s news anchor continues to sharpen his podcasting skills. The Ron Burgundy Podcast (Podcast Series 2019) cast and crew credits, including actors, actresses, directors, writers and more. There was a moment on YouTube, around 2010 or something, where we all realized the same thing. It has been a player in the audio space across multiple kinds of distribution for a long time. I fell in love with this medium 10 years ago. I want to start at the beginning. Hes like, How did you decide what youre going to do? I said, All I can tell you is, and this is where he rolls his eyes, is that the job I have, the industry I work in, didnt exist when I went to college. We will avoid, at almost every turn, simplicity. They want to do a really good job. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Pro Ron and Carolina take part in a mind expanding interview and meditation session with guru Deepak Chopra. Im proud of the numbers. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. Is it just Bob Pittman being like, Chaos reigns. I think we can do all the innovating with different kinds of marketers from bigger brands, bigger budgets, and maybe long-term, multi-year campaigns. All Rights Reserved, By submitting your email, you agree to our. I think our marketing team spends literally 95 percent of their time thinking about how to deploy what wed call house ads, and then maybe 5 percent of their time on paid marketing. You are going to describe them to us, we are going to put an ad in front of them, and its going to convert, and then maybe Apple will ruin everybodys business with ad tracking. To be clear though, theres a whole lot of fluidity between these segments. Because if youre launching new stuff, youve built the archive, you built the library. Overall, it was a fun first show that was a little light thematically but should improve with different guests and crazy circumstances allowing Will Ferrell to play around in the style that made him famous." Humans have a predilection for overcomplicating things. Eighty million Americans a week listen to podcasts. Find ratings and reviews for the newest movie and TV shows. I can talk about sexuality or about what trends I do or dont like. Maybe one day you will, but not today. Yes, we do that all the time. Its gone. Our business affairs team is busy and accounts for a lot of our growth. What is the audio drama today? It has been a pitfall of digital media from day one. We have shows with video, like Stuff They Dont Want You to Know, and its awesome. See omnystudio.com/listener for privacy information. I think thats creator psychology, like, Actually, sometimes its more important for me to have a large listener pool than it is to have a big check. Some of the press recently has focused on that, and I think its smart. Its crazy to see your podcast expressed as a series of note cards by the way its very humbling. Do you look at your distribution endpoints and say, That one is the most lucrative one, and this is a less lucrative one that we should focus on? The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We have a whole newsletter for podcasters. We have talked about a lot of your shows, and we have talked about all of the new things youre doing. The Ron Burgundy Podcast Published 10/14/22 Introducing: Season 3 of StraightioLab Published 09/02/22 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I wonder how much Im spending on audio marketing? That number is usually nine or 10 percent of their overall investment. Ill go from the more obvious down to the less obvious. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I think more importantly, he saw the potential of the podcast medium to be a way for him to find, develop, and break new comedic talent in America. Podcast star Joe Rogan mocked Donald for attempting to brand Florida Gov. Then if they want to, we launch their podcast with iHeart Podcast Network. Like I told you, we all have the same problems. We have a few minutes left. One is called the multi-platform group. If you dont do this, you will never have the reach you need in digital audio. Its not a huge focus for us. It said, Lets do mega deals. That could be worth it, if a creator is that good, you may want to pay that. And that will lead to conversion for something else for you? I feel like an early version of the podcast industry was entirely built on host reads for direct-to-consumer brands. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its debut on February 7 with subsequent episodes to post each Thursday.

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is the ron burgundy podcast over

is the ron burgundy podcast over