global digital report 2022

Sure, theres plenty to keep the team at Mountain View awake at night, from declining use amongst teenagers in its most valuable market, to ongoing regulatory issues. The median age of the overall population appears to play an important role in shaping how likely people in a particular country are to use social media for work, although its also worth noting that Greece seems to buck this trend. Declining Cookies by Age & Gender October 2022 DataReportal. Both data.ai and Sensor Tower report that TikTok was the worlds top grossing non-game mobile app in Q3 2022, as ranked by combined consumer spend across the Google Play and Apple iOS stores. Since then even after the recent dip in global MAUs Facebooks active user base has grown by a factor of more than 10. Semrush reports that Yahoo!s primary .com domain ranked 13th in terms of global web traffic in February 2022, and its Japan-focused .co.jp domain ranked 19th. The company did announce a drop in monthly active user figures in its Q2 earnings announcement, and Zuck and team may well announce a similar trend in the companys next investor update. The companys rankings reveal that English isnt the only language that over indexes when it comes to online content either, with Russian, Turkish, and Persian all appearing high up in the content rankings. However, the company also reports that median download speeds are still stuck below 10Mbps in eleven countries around the world. However, given their relative importance as highlighted in the A4AIs Advancing Meaningful Connectivity report these activities merit more in-depth investigation. Theres little data to tell us whether TikToks web users are any different to the users of its mobile app, but even if users were to be the same the usage context in a web browser will likely be quite different to the one in the platforms app. Overview of Snapchat's Global Advertising Audience April 2022 DataReportal. But its important to note that this social web phenomenon isnt unique to TikTok. But the latest data also reveal that ecommerce isnt just about getting the latest and greatest. [Note: the same person may use multiple devices to access the same website over the course of a month, so the unique visitors figure does not necessarily represent unique individuals]. The number of people who own cryptocurrencies has jumped by more than a third (+37.8 percent) since this time last year. More broadly, shopping apps place fourth in GWIs latest ranking of the types of websites and mobile apps that people use each month. Part of this comes down to definitions of course, and each persons perspective may vary depending on how they think of the Metaverse. USD $8700. Digital News Report 2022 | Reuters Institute for the Study of Journalism Digital News Report 2022 Overview This year's report reveals new insights about digital news consumption based on a YouGov survey of over 93,000 online news consumers in 46 markets covering half of the world's population. Cryptocurrency Ownership by Country January 2022 DataReportal. On the one hand, the latest data reveals that roughly half of all working-age internet users actively visit social platforms to learn about brands,and to research products and services that theyre considering buying. World population: there are 7.93 billion people living on Earth in April 2022, with 57 percent of those people residing in urban areas. (Source: Contentsquares 2022 Digital Experience Benchmark Report), TikTok posts tagged with #FYP (for you page) have now delivered a combined total of more than 22.5 trillion views an increase of more than 21 percent (4 trillion new views) in just the past three months. Metas own data suggests that more than a quarter of a billion new users joined Instagram during 2021, pushing the platforms global ad reach to almost 1.5 billion users by the start of 2022. Global Digital Media Spend by Format January 2022 DataReportal. Similarly, privacy and security considerations make it more difficult to track and report online activities relating to healthcare and financial services. It will take another 132 years to close the global gender gap. Internet Adoption Rates by Region April 2022 DataReportal. The global total has still increased by 7.5% year on year though, with an additional 326 million new users over the past 12 months taking the global count to 4.65 billion by the start of April 2022. Filipinos, Brazilians, and Colombians arent far behind, with the average internet user in those countries each spending more than 10 hours per day online. The latest data from GWI reveals that the typical working-age internet user now spends more than an hour per day listening to podcasts. Corporate User License: US $ 5800. Despite overall social media ad spend in Q1 2022 increasing by 10 percent compared with the same period a year before, advertisers only managed to deliver 95 percent of the social media ad impressions that they delivered in Q1 2021. Both Semrush and Similarweb report that TikTok.com has now entered the top 20 most-visited websites in the world. Global social media users have grown by more than 10 percent over the past 12 months, with 424 million new users starting their social media journey during 2021. Lets begin with the essential headlines for the adoption and use of connected tech around the world in April 2022: The Global State of Digital April 2022 DataReportal. As weve been anticipating for some time now, social media user growth rates have slowed over the past three months compared with the quarterly growth rates weve been seeing since the start of the COVID-19 pandemic. You can expect our flagship Digital 2023 Global Overview Report to launch in the last week of January, while the first of our local country reports will appear in mid-February. After a dip in global reach at the end of last year, Pinterests planning tools suggest that the platforms ad audience has already recovered its losses. Despite accounting for 17.6 percent of the worlds total population and 11.2 percent of the worlds internet users, Statista reports that Africa is currently home to just 7.6 percent of the people currently using digitally enabled services to access healthcare, treatment, and medicines. Meta hasnt published any official updates to global WhatsApp user numbers in the past year, but its likely that the platform still ranks third, with at least 2 billion active users per month. Email followed in the early 1970s, but it wasnt until Tim Berners-Lee developed the World Wide Web some 20 years later that adoption of the internet really started to gain momentum. However, despite these valiant canine capers, cats still rule the web: Google returns more than 2.83 billion pages for cat today, compared with just 2.4 billion for dog. Global TB reports from previous years can be foundhere. Average Global Social Media Ad CPMs April 2022 DataReportal. Instagram Stories Overview January 2022 DataReportal. Global Digital Growth April 2022 DataReportal. We cover a variety of these topics in our recently published Digital 2022 country reports all of which are available to read for free on DataReportal so if youre looking for data to help you assess meaningful connectivity at a local level, head over to our complete report library. Another interesting takeaway for marketers is that Pinterest users seem to be particularly interested in brand-related content, with 37.9 percent of the platforms users saying that they use the platform to follow or research brands. Its interesting to note that the popularity of podcasts varies significantly by culture, although theres no obvious pattern connecting countries where podcasts are either more or less popular. App Annies research indicates that the typical YouTube user now spends almost a full day 23.7 hours per month using YouTubes mobile app, but remember that the platform likely also sees meaningful activity on its website, as well as via embeds on third-party websites. Declining Cookies by Country October 2022 DataReportal. Forecasts from the United Nations Department of Economic and Social Affairs show that the worlds population will reach a big milestone over the next few days, with the number of people living on Earth set to reach 8 billion on 15 November 2022. Global Social Media Ad Spend in 2021 January 2022 DataReportal. The readers will also get access to the data related to global revenue by companies for the period 2017-2022. That results in a compound annual growth rate (CAGR) of 8.6 percent for the past decade as a whole, but as you can see in the chart below annual growth rates have fluctuated meaningfully from one year to another. Ooklas latest analysis reveals that networks in the United Arab Emirates currently offer the fastest median mobile data speeds in the world, at 133.4Mbps. of the main players, which helps the readers to identify the main competitors and deeply understand the . Instagram ranks fourth at a global level, and has seen some of the fastest growth of any platform in the past year (youll find more detailed analysis of Instagrams growth later in this article). The growth is mainly due to the companies . Semrushs data indicates that YouTubes website hosted almost 50 billion distinct user sessions in February, with visitors spending an average of more than 25 minutes on the site. Mobile's Share of Daily Internet Time October 2022 DataReportal. Once again, there may be various reasons for these differences, but these findings provide valuable reference and context for policymakers hoping to address issues relating to financial empowerment. This report aims to provide a comprehensive presentation of the global market for Digital Variometer, with both quantitative and qualitative analysis, to help readers develop business . But what does all of this data mean for you? At the other end of the spectrum, people in Japan remain significant outliers, with the countrys typical internet user saying that they now spend just 3 hours per day using connected devices and services. Snaps tools indicate that marketers can now reach more than 589 million users on Snapchat, which is 11.6 percent more than they could reach on the platform this time last year. Dig deeper: well be taking a closer look at how people use connected tech at work in our upcoming Digital 2022 April Global Statshot report, so look out for that towards the end of April. Global Pinterest ad reach stood at 235 million in April 2022, pointing to quarter-on-quarter growth of 4.1 percent. Once youve finished watching that, read on below for the full report. When autocomplete results are available use up and down arrows to review and enter to select. For perspective, China and India alone account for more than one-third (35.6 percent) of todays global population. However, given the scale and frequency of recent revisions, weve decided to publish these change figures from hereon, in order to help marketers make better informed decisions. Download the Top Takeaways At a global level, only women aged 35 to 44 say that theyre spending more time online today than they did three months ago, but at just two minutes per day extra (+0.5 percent), this increase may not be particularly significant. Ongoing analysis by the team at Kepios reveals that there are now more than 5 billion internet users around the globe, marking a momentous milestone on the worlds journey towards universal access. Digital Payments Global Market Report 2022 - By Mode Of Payment (Point Of Sale, Online Sale), By End-User Industry (Retail, Banking And Financial Service, Telecommunication, Government, Transportation, Other End Use Industries), By Deployment (Cloud, On-Premise), By Enterprise (Large Enterprises, Small And Medium Enterprises) - Market Size, Trends, And Global Forecast 2022-2026 . At a worldwide level, the average daily time spent listening to podcasts has increased by 7 percent over the past year, equating to an additional 4 minutes per day. 63 percent of the worlds population is now online, but there are still important differences in the quality of internet access around the world. Each type provides information about the . Whats more, these figures only account for users in around 75 of the worlds larger economies, so theres a very good chance that the total reach of YouTube ads is considerably higher than these published figures suggest. Dive into more digital facts and figures in our Digital 2022 April Global Statshot. GSMA Intelligences excellent Mobile Connectivity Index is another great place to start. Meanwhile, 145 million people in Pakistan do not currently have internet access (63.7 percent of the population), and 114 million people remain offline in Bangladesh, equating to more than two-thirds of the countrys population (67.9 percent). Metas audience reach numbers show the profound impact of people fleeing Ukraine due to the countrys ongoing conflict with Russia. However, our ongoing analysis suggests that user growth will continue to slow over the coming years, especially after the surge in digital adoption that we saw during the COVID years. Quick . However, more than two-thirds (68 percent) of the worlds internet users still go online via laptop and desktop computers, although it is worth noting that this figure has fallen from 72 percent this time last year. Fixed download speeds have increased by more than a third over the past year too, resulting in an additional 14.5Mbps of download bandwidth compared with equivalent figures from 12 months ago. For context, data from Semrush reveals that well over half a billion people still visit Yahoo! Subscribe to our blog for hot takes on social and internet culture. More than 6 in 10 internet users (60.2 percent) between the ages of 16 and 64 cited this as one of the primary reasons why they went online in Q4 2021. That doesnt quite match the excitement TikTok generates in the media, but its worth noting that the number of people choosing TikTok as their favourite social platform has jumped by 71 percent in the past 90 days, and TikToks overall share of the vote has increased by 180 basis points in just 3 months. Hopefully thats given you more than enough to think about, but just in case youre already craving your next fix of facts and figures, you might like to know that Ill be back in a couple of weeks with the first of our Digital 2022 local country reports, which well start publishing in mid-February. Game metaverses Fortnite, Roblox, and Minecraft attract hundreds of millions of monthly active users. Digital displays use technologies such as LCD, LED and Projection to display content such as digital images, video, streaming media, web pages, weather data, restaurant menu, or text. individual platform reports. App Market Overview data.ai October 2022DataReportal, Sensor Tower reports a similar quarter-on-quarter decline in app spend of USD $1.6 billion, but the company offers a slightly lower figure for overall consumer spend in Q3 2022 versus data.ais figure, at USD $31.6 billion, App Market Overview Sensor Tower October 2022DataReportal. Panormica. Data from W3Techs suggests that more than 6 in 10 websites are written in the English language, even though English speakers only represent 17 percent of the global population. Analyses of the global market trends, with historic market revenue/sales data for 2017 - 2021, estimates for 2022, and projections of CAGR through 2028. Amid the COVID-19 crisis, the global market for Digital Advertising and Marketing estimated at US$476.9 Billion in the year 2022, is projected to reach a revised size of US$786.2 Billion by. Turning to more innovative financial products, its interesting to note that people in developing economies are considerably more likely to have embraced cryptocurrencies than their peers in more economically developed countries are. Female executives make up 31% of the sample. Furthermore, Statcounters data reveals that Google and Apple continue to consolidate their dominance, with the combined share of all other platforms dropping from 0.81 percent this time last year, to just 0.65 percent in September 2022. Additional data: for a comprehensive look at the latest ecommerce stats and trends, check out Shopifys excellent new Future of Commerce reports, which our Global Digital Reports team also contributed to. Interestingly, TikToks advertising tools allow marketers to target ads to users aged 13 and above, but the same tools only provide audience reach data for users aged 18 and above. The latest research from the ITU and GSMA Intelligence indicates that more than two-thirds of the worlds population will be using the internet by the end of 2023. Overall, App Annies data shows that YouTube accounts for the greatest total time spent using social media apps on Android phones, and it also clocks the highest average time per user. As you may have noticed in one of the charts we featured above, YouTube has reclaimed top spot in data.ais latest ranking of social media apps by average time spent. For example, in Turkey where the local lira has lost roughly half of its value versus the US dollar over the past year ownership of cryptocurrencies has almost doubled (+86 percent) in the past twelve months, from 10 percent to 18.6 percent. New readers may be surprised to learn that Yahoo! More than a third of Baby Boomers still go online for learning each week though, which may be of particular interest to researchers and brands hoping to address challenges associated with neurodegenerative diseases like dementia. Ownership of Cryptocurrency by Age and Gender April 2022 DataReportal. Crucially though, because of the higher average cost per impression, social media advertisers actually delivered fewer total impressions in Q4 2021 compared with the same period in 2020, despite spending more overall. At the time of reporting, Metas combined ad audience figure for Ukraine which represents a combined but deduplicated audience across Facebook, Instagram, and Messenger was 1.7 million users lower than the figure that the same tools reported for the country in January 2022. Summary. More than 1 in 3 internet users aged 16 to 64 surveyed by GWI across the worlds larger economies say that researching health issues and healthcare products is one of the main reasons why they go online today. But Semrush reports that Google.com still attracts the greatest number of unique visitors of any website in the world, attracting more than 5.5 billion unique visitor identities during February 2022. These trends may vary by country of course, but therein lies one of the most important takeaways for marketers: audience trends in one part of the world may have very little bearing on audience trends elsewhere, so do your due diligence, and check the data for your specific market(s). There are now more than 5 billion internet users around the globe. Moreover, that number has fallen from more than three-quarters of all internet users in 2019, to less than two-thirds in 2022. And this gender imbalance is apparent in other data too, such as the share of social media users by gender. WhatsApp comes third in terms of total time spent, with users spending an average of 18.6 hours per month using the messenger app on Android phones. This finding will have particular significance for policymakers and healthcare professionals, especially when it comes to considerations relating to the availability and accuracy of online information and advice. The trend accelerated during the COVID-19 pandemic and global Internet bandwidth saw its largest one-year increase since 2013. Meanwhile, despite the companys own data suggesting that app usage dominates Facebook access, more than 2 billion unique devices also visited Facebook.com in August. Social media click-through rates (CTR) also fell sharply in the first three months of this year compared with the previous three-quarters, although Skais analysts caution that this may be partly due to an increased preference for video advertising. Well over half (57.0 percent) of the worlds population now lives in urban areas. However, progress in digital healthcare appears to be much slower across countries in Africa. Global Digital Barometer Market Research Report 2022. Some of the prominent players reviewed in the research report include: - Nielsen - Tubular - YouGov - GeoPoll Its unclear how long this restriction might last, and it seems that Meta is the only social media company currently limiting ad targeting in this way. Our Digital 2022 Global Overview Report also includes data for some of Instagrams individual environments, which will be particularly useful for marketers exploring opportunities such as short video formats and social search. Overview of Internet Connection Speeds April 2022 DataReportal. This finding may have added relevance for marketers launching new brands and products, because users browsing the Explore tab are more likely to be looking for new content, ideas, and inspiration. This situation isnt unique to Afghanistan either, with Ooklas data revealing that median mobile connection speeds now outpace median fixed connections in a total of 51 countries. However, basic infrastructure challenges remain an important consideration too. Hootsuite's new brand . Dig deeper: read our complete analysis of mobile and fixed connections speeds by clicking here. each month, despite the platform all but disappearing from media headlines over recent years. Digital Advertising Market Restraints The key restraints on the digital advertising market include: Stringent Regulations The time we spend using social media has grown again over the past year too,up by 2 minutes per day (+1.4 percent). This trend will be of particular interest to futurists, because faster mobile data speeds may also help to accelerate developers ability to deliver engaging AR, VR, and broader metaverse experiences via mobile connections. TikTok Advertising Reach Rate Ranking January 2022 DataReportal. clicking through to a website) to deliver the desired outcome. Table of Contents. Meanwhile, despite accounting for roughly 1 in 5 of the worlds connected population, China is still home to more than 400 million of the worlds unconnected. Report Description. Instagram ranks fourth, but users spend considerably less time using the app each month compared with the rest of the top 5, at just 11.2 hours per month. Digital Device Ownership October 2022 DataReportal. Moreover, data suggest that most people outside of Western economies dont use the internet all day at work. Daily Time Spent with Media October 2022 DataReportal. And theres more data to support this hypothesis in GWIs research too, with fewer than 1 in 3 working-age internet users saying that they worry about how companies might use their personal data online. Individual country data reveals that TikTok is particularly popular with audiences in the Middle East and South-East Asia.

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global digital report 2022

global digital report 2022